The aim of the Motion Reel for Ooia is to represent the Ooia brand as it deserves by showcasing its products, style and most importantly its values ​​in the form of a motion reel. The core values ​​can be presented visually and summarized. Some of the core values ​​are more strongly represented in the implementation than others. Since for Ooia e.g. trust and diversity are natural and omnipresent, these points are not consciously addressed.

What better way to represent the period than with (blood) cells, which make gentle and stronger flow movements because the panties are perfect for your flow.
The cells work great as frames, as backgrounds and as fades. The core values ​​of Ooia can be found on the website with icons, which I have adopted to visually represent the core values, to briefly show the areas, interests, products and important information and to create a recognition value.
The colours were taken from the Instagram account, the most represented and strong colours are harmoniously combined in the design. The colours stand for the strong personalities of the women. For her self-confidence and femininity.

Loud, "Oh yes", the period can also be fun, you shouldn't hide, show who you are, do what you like to do and shine in our sexy panties. The period is coming, a drop of blood appears, the logo Ooia appears at the completion of the circle, accompanied by the "oohe" of Jain's song "Makeba". Ooohe, Makeba, Makeba ma qué bella Can I get an "oohe?" Makeba Makes my body dance for you Ooohe, makeba ma how beautiful Can I get an "oohe" Makes my body dance for you A happy loud strong female song snippet Why shouldn't women dance on their period feel good be sexy and have fun?!

Motion branding was created in connection with the "Motion Branding" course at Bielefeld University of Applied Sciences.